Consistency
LinkedIn, Instagram and TikTok all need feeding. By the time you can sit down to film a trend, the moment has passed.
Confidential partnership proposal / October 2026
TTeachHerSales
× INGRAINEDEniola.
Fill every cohort from your content.
A content engine that keeps TeachHerSales growing and brings opportunities to you as a founder. Three focused, discounted ways to start, each measured against enrolments at £2,499.
Prepared for Eniola
Founder, TeachHerSales02
What we heard
A clear goal.
Too little time to post towards it.
You told us the priority is sign-ups. Your six current students are close to their final instalment, so new enrolments are what keeps the business moving. The aim is bigger than one full cohort: a pipeline that fills every cohort after it, and a founder brand that brings opportunities to you.
What already works
TikTok audiences respond to you and the founder journey, more than to role explainers alone. Your speaking engagements have no proper home yet.
What you have
An editor you trust, a programme with real outcomes and a story people want to follow. The missing piece is a system that runs without you driving it.
01 / Attention
Content
Posts that show women what a tech sales career really looks like.
02 / Intent
Apply & call
Readers apply for the next cohort and book a call with you.
03 / Revenue
Enrolment
Each new student is worth £2,499.
Because the outcome is so tangible, the work is easy to judge. Every package below is measured by applications, calls booked and enrolments.
03
Your raw material
The proof is already there.
We make sure people see it.
Most course founders have to manufacture credibility. You have results that most of your competitors cannot match, and they are currently underused.
100+women placed in tech sales
90%placement rate
£9.8Min job offers generated
£85Kaverage salary
Student wins
Chimere, Halimat and Tatiana each have a before and after that sells the programme better than any advert.
The role, explained
SDR to AE, salaries, interviews. The informational content you already make, sharpened with stronger hooks.
The founder journey
Strategic AE by day, founder by night. The behind the scenes content your TikTok audience asks for.
Stage and network
Keynotes at BrainStation and Skyscanner, and mentors from Salesforce and Smartsheet.
“I secured my tech sales role in around two months and 3x’d my salary.”
Chimere, Legal Caseworker to SDR at AlphaSense · from teachhersales.ai04
Beyond the cohort
Bigger than one cohort.
A system that compounds.
The next cohort is the starting point, not the goal. A content engine that runs every week changes what the business can do, and what comes to you personally.
A waitlist, not a scramble
Cohorts start filling before they open. Demand you can plan mentors, hiring and launch dates around, rather than a push in the final fortnight.
Room to grow the business
Consistent demand is what lets the £2,499 fee rise over time, and what funds the next programme, the next market or the team you want to build.
Your name, working for you
Speaking fees, partnerships and press start arriving inbound. Lucy's podcast invitations and press features, and Gaël's business proposals, came from the same system.
Every post keeps working after it goes live. Month twelve benefits from everything published in month one. The first term proves the channel; after that, the question is how far to take it.
05
Three ways in
Three packages, priced to
pay for themselves.
Each package is deliberately narrow so it is simple to run and quick to show a return. All three sit well below our standard rates. Select one to see the return at different enrolment levels.
Return on LinkedIn Launch
1at £2,499 each
0123456
Course revenue over 3 months£7,497
Total fee, ex VAT£3,750
Net return£3,747
2 enrolments across the whole term covers the fee. Your current cohort is six students.
The rates below are reduced in exchange for a short 3-month term. In return, we ask to publish the results as an Ingrained case study once the term ends. Filming days remain optional and are quoted separately, from £1,000 for a full day.
06
Working together
Your expertise.
Our time.
You will not need to brief a team on tech sales. We extract what is happening in your world and turn it into content that converts.
Your time on LinkedIn Launch
30minOne monthly call, or WhatsApp voice notes when something happens. Then approvals, whenever suits you.
Who does the rest
- Jake, your account manager
- Freddie reviews all creative
- Hareem handles logistics
- Maya on contracts and operations
- Your editor stays on video
- One WhatsApp group for all of it
Onboarding and audit
We review your LinkedIn, Instagram and TikTok, map the landscape and agree tone of voice and content pillars. Nothing goes live until you approve it.
Build a month ahead
We batch a month of evergreen content first, so there are no gaps when your week gets busy.
Publish and react
Planned posts go out on schedule. When something happens in tech hiring or the news, we produce reactive content quickly at no extra cost.
Report on enrolments
A monthly view of applications, calls booked and enrolments we can trace to content.
07
Proof: a solo founder
Lucy Kemp.
£200k+ from content, as a solo operator.
Lucy is the closest parallel: a female founder in a male-dominated field, running the business on her own, where the effect of content on revenue was easy to see.
£200k+directly attributable revenue
5podcast invitations
6press features
“
Without exaggerating, Freddie and his team have changed my life. They've used LinkedIn and TikTok, including video content, to enable me to build a reputation as a thought leader in my industry, which has opened up countless doors and brought in more revenue.Lucy Kemp, Founder, Kemp&Co
The relevance for TeachHerSales
Two and a half years, LinkedIn first with TikTok alongside. Clients came through her content and enlisted her services. Your conversion point is an application rather than a consultancy brief, but the mechanics are the same.
Ingrained’s published case study and Lucy’s testimonial. Results are historical, not a forecast. Source: Ingrained Digital ↗
08
Proof: short-form video
Elliot Castle.
Three platforms, built from nothing.
A very different business, but the most relevant short-form result we have: TikTok, Instagram and LinkedIn launched from a standing start.
586Kviews in six months
3,200%+follower growth
148vetted inbound enquiries
What carries over
Personal, confession-led stories outperformed tactical advice on every platform. That matches what you have already noticed on TikTok, and it is the approach we would take with your founder journey.
Results from Ingrained’s published case study. Historical, not a forecast. Source: Ingrained Digital ↗
09
More client voices
Distinct voices,
written authentically.
You asked how we would capture a voice with lived experience. These founders asked the same question.
“Their content strikes the perfect mix of being highly engaging but also serving a commercial purpose. My personal brand is one of my biggest assets in business, and I attribute that to Ingrained.”Leila McKenzie-DelisFounder, DIAL Global · 2x authorIncreased DIAL event sign-ups
“The team have embodied my tone perfectly and have shown deep understanding of how my personal brand fits into the wider ecosystem with my businesses. LinkedIn has now become one of my most important commercial levers.”Paul SesayFounder, Inclusive Companies & the National Diversity AwardsDrove interest to flagship awards
“Freddie and the team have helped me to leverage LinkedIn to shed more light on my coaching career after pivoting as a player, as well as helping me reach my target audience in order to share knowledge. The feedback on my content has been great, and as a result, I've received podcast invitations, paid media opportunities, and interesting business proposals.”Gaël ClichyCoach. Former Arsenal, Man City & France footballerPodcast invitations and business proposals
Published client testimonials. Source: Ingrained Digital ↗
10
Measuring the return
One number matters.
We track the steps towards it.
We agree a baseline in onboarding, then report monthly against the route from content to enrolment.
Applications
Tracked links from every platform to your cohort application, plus a “where did you hear about us?” question on the form.
Calls booked
How many applicants book a call with you, and which posts or videos they mention.
Enrolments
New students traced to content, valued at £2,499 each against the fee.
Views and followers help us improve the content. The report leads with enrolments.
11
Next steps
Start small.
Build the engine.
Choose the package that fits your budget now. The first term proves the channel; we extend the scope only if the numbers say so.
Starting from
£950
per month, plus VAT · 3-month term
Add when ready
Filming days from £1,000, booked ad hoc
Scripted, professional shoots with no ongoing commitment. Useful before a cohort push or after a big speaking engagement.
Six students
Your current cohort. One enrolment a month on Option A covers the fee twice over across the term.
Speaking
Every engagement becomes content and a reason to apply, and the next invitation arrives inbound.
One chat
A shared WhatsApp group with the whole team, for anything that needs posting now.